Do you struggle with writing copy in your business?
Maybe writing doesn't come naturally to you.
Or it does, but it's falling flat and not making sales.
Or you feel GROSS about selling anything at all, so you never write any offers - surprise, surprise that nobody takes them!
Copy is one of those things that's kinda non-negotiable in business... IF you want to have any kind of online presence.
And you know what? These days, it's REALLY hard to have a self-supporting business that doesn't have an online presence.
That doesn't mean you have to have an online BUSINESS - but having a website and at least SOME presence on social media is definitely advisable, even if you love working mostly face-to-face with real live people. :)
So what do you do if you just HATE writing?
Or you know what you want to say, but just can't seem to say it in a way that makes sense and sounds like how you want?
Or you really don't have ANY idea what to say or how to say it so people will connect with the soul of your business?
That's where I come in...
Today I'm going to share with you what I call "Copy Writing 101" - the absolute basics for getting started on rocking some copy on your site, in your newsletters, wherever - start with your website, because almost EVERYONE who signs up to work with you will look there, and if they don't connect with what they find? You may never hear from them again...
So here we go...
1. Decide what you want to say
This one sounds really obvious, but many people never sit down and decide what they want to say. What is it that you want your potential clients to know about you? Make a bullet point list, and then...
2. Write down what you want to say, and pretty it up later
Most of us get SO caught up in worrying about what it will sound like, that we never start. Just write down ALL the stuff in your head WITHOUT worrying that it sounds incoherent, silly, or whatever. Once it's down, you can put on your editor hat and fix it up. As a good friend once said, "Garbage is easier to edit than a blank page." So give yourself permission to write "garbage," and the writing will come a lot easier! :)
3. Make sure you're covering what your CLIENT wants to know
Along with communicating what YOU want your potential clients to know about you, make sure your website covers what THEY'RE interested in. ALWAYS come to your writing (and your business!) with your client in mind. Your list could include:
- Your vision - what's the global, huge, pie-in-the-sky vision you're working toward?
- Your mission - how are YOU working toward that vision (who do you serve, how do you help them)?
- Your core values - what's most important to you?
- Your "why" - why are you doing this? What's YOUR story (remember this is in relation to your client, so it's not about oversharing or going on for too long - it's about helping them connect to you by sharing some of your real-ness)?
- The transformation you help people achieve (this is different than your modality and is one of the MOST important things to get right)
- Your prices - not everyone agrees that price should be on your site, but I'm a fan. I like to know, when I'm looking at a practitioner's site, whether they're in my ballpark or not. So that's my two cents' worth! :)
4. Remember to be real
Don't worry too much about sounding "smart" or even "professional"! On the one hand, you ARE a professional, and an expert, and you know your shiznit. On the other, trying too hard to appear a certain way usually comes off as kinda phony, so remember to be real: share some vulnerability and some of your story. There is an art to this, so if you're not sure about how it's coming off, remember you can always...
5. Run it by someone else before you publish
You don't need to be the best writer ever, or even a very good one, to write kick-ass copy, but being real is NOT about having typos or errors in your copy! If you have a friend who's pretty good at knowing the difference between then and than, or it's and its, run your copy by her - if she's willing! If you don't, pay someone to look at it. Copy editing usually isn't very expensive, and the text on your website usually isn't very long. I don't do this for things like newsletters, but your website copy is more static AND it's your online business card. If you're not confident in your writing, get someone else to read it to make sure it's doing what you want it to!
You want to make sure you're accomplishing the main purpose of ANY website, which is...
You want your people to see your site and INSTANTLY:
- Know they're in the right place
- Want what you have, even before they know exactly what it is (because they feel so connected to you)!
- Want to hear more from you, and more, and more, and more...
If you don't think your website is doing that yet, grab my Writing Sizzling Copy tipsheet here if you don't have it already.
Take a gander, noodle around with some copy upgrades of your own, and if you need extra help PLEASE reach out and let me know.
This is what I'm here for, and I have lots of varying levels of support to offer based on what you're looking for.
To your success!
PS - grab my Writing Sizzling Copy tipsheet for help on upgrading your website copy so your peeps can CONNECT!